Outdoor Advertising

Outdoor Advertising

October 14, 2010
Out-of-home advertising (or outdoor advertising) is made up of more than 120 different formats. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home. This is in contrast with broadcast, print, and internet advertising. Out of home advertising, therefore, is focused on marketing to consumers when they are ‘on the go’ in public places, in transit, waiting (such as on a bus stand), and/or in specific commercial locations (such as on walls of Mall). Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative
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