24KARAT 2013 2018-09-06T11:14:56+00:00

Project Description

24KARAT

24Karat cash for loan unit of Raj Jewelers. The motive was to promote the name in Gurgaon initially then to convert it into a chain of shops.

The campaign was divided into 2 part one to target normal consumers & other to target corporate and investors.

Use of outdoor, print & online went very well and now 24KARAT has 19 outlets after 5 years of launch.

Project Details

DATE

May to Jul, 2013

CLIENT

24 Karat

SERVICES

Brand Consulting, Media Planning, Media Buying

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