24KARAT

24Karat cash for loan unit of Raj Jewelers. The motive was to promote the name in Gurgaon initially then to convert it into a chain of shops.

The campaign was divided into 2 part one to target normal consumers & other to target corporate and investors.

Use of outdoor, print & online went very well and now 24KARAT has 19 outlets after 5 years of launch.