Advertising Agency in detail

Market Analysis

Every excellent advertising campaign starts with market research, once a client comes to an advertising agency with their product/ service. A lot of analysis and market research is done to find out everything related to the requirement of the product/ service and the future perspective.

Competitor Analysis

Once the market research is complete an advertising agency runs a competitor analysis to check where there are similar products, what they are doing, and what benefit they are getting from each type of promotion. Did we miss out on any good option or are we using any option which is of no use, each and everything is checked.

Target Group Research

In TG research the advertising agency finds out which audiences will be interested in the product/ service of the client. This can be checked with past records and media analysis software which provides details i.e. which media targets which audience.

Promotion Strategy

Once the research is complete advertising agency works on the strategy part wherein as per the client’s budget various media options are considered and the ones which come under the budget possibility are checked with per impression cost and the media which proves out to be the best are selected for further action which is also referred as media planning.

Media planning includes all media options available i.e. outdoor advertising, print media, electronic media, digital media, events & exhibitions and much more.

Designing

Designing is the next big thing required to be done by an advertising agency to get the best results. A design should have the product user’s fear/ attraction, the product’s benefits and a call to action.

Campaign Testing

Once the design is complete the advertisement is tested in a specific area so that running directly on a larger scale doesn’t waste the client’s resources.

Full Execution

If the campaign works well on a small scale, it expands nationwide or globally as per the requirement of the client.

Campaign Analysis

While the campaign is running, throughout the process the running audit is carried out to keep a check. Further, results are also measured from time to time so if some change is required for better output, it can also be incorporated.