24Karat cash for loan unit of Raj Jewelers. The motive was to promote the name in Gurgaon initially then to convert it into a chain of shops.

The campaign was divided into 2 part one to target normal consumers & other to target corporate and investors.

Use of outdoor, print & online went very well and now 24KARAT has 19 outlets after 5 years of launch.

Project Details


May to Jul, 2013


24 Karat


Brand Consulting, Media Planning, Media Buying

Project Gallery

24 Karat
24 Karat
24 Karat

Creating Brands Since 2008

We know you are investing your hard earned money to promote your business. So, we make sure that you get the best out of it.

Only takes a few seconds!