K-POP Contest 2015

Embassy of Korea was promoting in the past only through press releases & radio advertising with their capture location in east India.

But, when we researched for the Target Group we found targeting East India was not so good option and suggest to go with 15 cities where people are more inclined towards Korean culture.

Went ahead with various media options and campaign was a great success. It helped the contest outperform and also increased the people interested & following by 7x.