Masala Grill by Mc Donalds
Campaign’s motive was to spread awareness of New Masala Grill Burger launched by Mc. Donald’s in the vicinity of the outlets.
A very large format outdoor was installed in front of market entrance towards Mc. Donald’s.
Performance of the campaign was very well. Major walk-in also asked for the new option i.e. Masala Grill.
Apr to Jun, 2013
Media Planning, Media Buying