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SBI General Insurance 20122018-12-18T15:23:51+05:30

Project Description

SBI General Insurance

SBI General is a subsidiary of State Bank Of India and takes care of motor insurance, health insurance, travel insurance, and home insurance.

Our campaign was exclusively for the motor insurance so the best media to cover the audience was outdoor as it is the only place to capture people when they are driving their vehicles & digital when buying online.

Campaign performed very well across Delhi NCR region & Uttarakhand.

Project Details


Mar to Dec, 2012


SBI General Insurance


Research, Media Planning, Media Buying

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