SBI General Insurance
SBI General is a subsidiary of State Bank Of India and takes care of motor insurance, health insurance, travel insurance, and home insurance.
Our campaign was exclusively for the motor insurance so the best media to cover the audience was outdoor as it is the only place to capture people when they are driving their vehicles & digital when buying online.
Campaign performed very well across Delhi NCR region & Uttarakhand.
Project Details
DATE
Mar to Dec, 2012
CLIENT
SBI General Insurance
SERVICES
Research, Media Planning, Media Buying