Media Planning is the process where our team at Adverlabs plans the most appropriate media platforms which shall be best for your brand.

In the process of media planning a planner needs to answer various questions:

  • What all people we need to target for your brand publicity?
  • The promotion is for awareness, recall or response?
  • Which media vehicles are best suitable for the promotion?
  • What frequency is required?
  • Large Mass needs to be covered or product is only for specific audience?
  • Brand is promoting a Luxury item or a daily needs product?
  • What shall be the total & per medium budget?

And the list continues…..

In answering these questions our planner comes to an optimum media plan that enables us to deliver as per your branding goals.

According to developed media plan ad designs are corrected as per specific audience before making the campaign On Air.

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