Many companies rely on their brand names, this is one of the biggest answers to the most important question in advertising “why fame sells”
Lets read to understand better.
Fame campaigns sells the most as compared to any other strategy.
Fame is much more than awareness. You need not be the biggest advertiser, but a big idea is required to make you leader in minds of people. Fame gets you on the top list of news which gives an additional exposure. More exposure leads to more sales.
This initially requires indirect market targeting through Social Media viral action & PR to create additional exposure than what campaign has paid for in terms of direct media.
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